Overview
Spinshot Sports is a leading global tennis training brand known for its advanced, portable tennis ball machines designed to help players improve their game from anywhere. After years of product development, feature upgrades, and establishing a strong reputation among tennis coaches and athletes, Spinshot Sports was ready to scale its online sales and expand into key markets.
Advertising Platforms Used
- Google Ads
- YouTube Ads
- Facebook Ads
- Instagram Ads
Technology Used
- Webflow
- Stripe (integrated with Webflow for eCommerce)
- SEM Rush
- Ask Wonder
Challenges
- Introducing a premium sports training product to wider online markets required in-depth research into tennis players’ buying behavior and market demand.
- The brand needed tailored go-to-market strategies for both the U.S. and the U.K. markets, as consumer behavior and competition varied.
- Building brand trust and awareness online required a strong mix of paid social, paid search, and a conversion-focused landing page.
- COVID-19 disruptions caused production slowdowns and shipping delays, affecting inventory and delivery timelines.
Strategies
Facebook & Instagram
Leveraged Spinshot’s existing product demo videos, coach endorsements, and user-generated content to create compelling Facebook and Instagram Instant Experience campaigns for both prospecting and retargeting.
Focused heavily on Facebook eCommerce and retargeting to drive conversions, especially due to limited branded search volume at the early scaling stage.
YouTube
Used YouTube awareness campaigns combined with strategic remarketing to educate tennis players on Spinshot’s unique features, helping build interest and credibility.
Supported conversion goals through performance-driven search and retargeting campaigns.
Landing Page Redesign
Developed a dedicated Webflow landing page fully integrated with Stripe for smooth checkout.
All paid media traffic was directed to this high-converting landing page, resulting in $1M+ revenue in the first 90 days of launch.
U.S. & U.K. Launch
Executed two launch strategies with similar campaign structures but localized copy, pricing, and messaging.
Duplicated the U.S. landing page for the U.K. market with regional adjustments to improve conversions and user trust.
Results
- $6.87M revenue in first 12 months.
- 10,069 units sold in the first 12 months.
- 11.6X Return On Ad Spend.
- $60 Cost Per Acquisition.
Spinshot Sports walked into the next phase of growth with strong brand awareness, high customer satisfaction, and a scalable marketing foundation for long-term global expansion.