Explosive Growth Case Study: How We Skyrocketed CanvasOnDemand’s Conversions by 261%.

Written by

salika

Post Date

November 4, 2025

comments

No Comments

71 Views

Weekly Spend Increase

0 X

Increase In Orders Per Day

0 %

Increase In Total Conversions

0 %

Increase in Conversion Rate

0 %

Overview

CanvasOnDemand.com is a prominent e-commerce platform that allows customers to upload their personal images and transform them into customized home decor products. The brand offers an extensive catalog that continues to grow, including Canvas Prints, Metal Prints, Photo Collages, Mugs, Pillows, Blankets, Tote Bags, Puzzles, and a variety of lifestyle products. Through ongoing innovation, CanvasOnDemand.com consistently adds new customizable offerings such as personalized cutting boards, engraved bottle openers, and other giftable items. These products cater to a wide range of audiences, allowing customers to create heartfelt gifts, preserve personal memories, or elevate the ambiance of their homes with meaningful custom decor.

The brand’s customer base largely consists of adults who either own or rent their homes. A significant portion of its customers are parents who have a large collection of family photos, newlyweds looking to decorate their space with cherished memories, and individuals who value turning emotional moments into tangible products. The emotional value of personalization is a key driver for this brand, and the marketing strategy needed to reflect that sentiment deeply.

Challenges

CanvasOnDemand.com faced several strategic and executional challenges that required a refined growth approach in order to scale profitably and sustainably.

Navigating Visual Challenges
One of the most complex issues came from the nature of selling a fully custom product. Unlike generic products that can be shown in ads as they appear in real life, personalized products require customers to visualize their own images on the final product. Showing ads with the “wrong” type of imagery risked alienating large portions of the audience. For instance, ads featuring wedding photos may not resonate with young pet owners looking to create pet-themed prints, while featuring images of children and families may not appeal to a single individual printing graduation photos. Although the product is universal, the emotional connection is not. Every audience segment needs to see itself reflected in the creative to feel the product is “for them.” This created a strategic barrier: creatives needed to achieve personalization at scale. Without that alignment, customers would not feel an emotional pull, and the conversion journey would remain sluggish. The goal was to eliminate this mismatch and ensure creative resonance across all audience types.
Dense Competition
The custom print market is known for being heavily saturated, with multiple players offering similar product sets at similar pricing. Competing brands invest aggressively in advertising and seasonal promotions, making it difficult to stand out. Consumers often compare pricing, quality, delivery time, and customer reviews before making a purchase. In such an environment, CanvasOnDemand.com needed a clear identity and a differentiated message that communicated emotional value, product quality, and affordability, without eroding margins through discounts alone.
Capturing attention profitably required a strategic blend of personalization, brand positioning, and creative storytelling rather than generic promotional tactics. The brand needed to command visibility, drive emotional connection, and convert efficiently while maintaining a sustainable Marketing Efficiency Ratio (MER).
Product Feed Cleanup
The inherited product feed was burdensome and inefficient. It included outdated, irrelevant, and low-priority products with poor metadata, inconsistent naming conventions, and weak categorization. Many items cluttered the feed, negatively affecting product scores and Shopping performance. This poor feed hygiene limited reach, lowered impression share, and resulted in wasted ad spend.A complete restructuring, cleanup job, and optimization were required to ensure that products displayed to customers were relevant, appealing, seasonally aligned, and prioritized for conversion, not draining budget unnecessarily.

Goals

Market Dominance
The overarching goal was to position CanvasOnDemand.com as a leading and preferred brand in the custom home decor space. Instead of being one of many options, the brand needed to become the top choice for customers seeking personalized, emotional, and premium-looking prints.
Customer Attraction and Retention
The brand needed to attract new customers profitably while also building long-term loyalty. The goal was not just to acquire customers through discounts and one-time purchases, but to retain them through strong product experience, emotional attachment, and product expansion. The focus was on creating loyal ambassadors who would repeatedly return for new products, seasonal gifts, and additional custom décor.
Scale Daily Order Volume
A major KPI for the growth plan was to significantly scale the number of orders per day in a profitable and sustainable way. Increasing volume required improving conversion rate, acquisition efficiency, product diversification, and creative relevance. The target was to reach a consistent and scalable daily order volume that justified increasing weekly spend and expanding into multi-channel growth strategies.

Strategy

The growth strategy implemented for CanvasOnDemand.com was comprehensive, analytical, emotionally intelligent, and executed with precision. The objective was not just to amplify spend and scale, but to increase efficiency, reduce acquisition barriers, and maximize creative alignment, product expansion, and data-backed decision-making.

Market Positioning
The first major step was revisiting and refining the brand’s market positioning. CanvasOnDemand.com needed to be perceived as an “affordable premium” brand, combining high product quality, emotional value, and tasteful design without being overpriced. The messaging had to highlight craftsmanship, personalization value, and reliability while keeping the brand emotionally relatable. The repositioning reframed the product from a commodity to a meaningful piece of decor or a heartfelt gift with personal story and emotional significance.

Growth Model
A structured growth model was built to scale beyond 500+ daily orders. To create an additional revenue channel outside the core product line, a new vertical was introduced, “Custom Apparel,”. This pilot category was developed to test whether customers would adopt new product types beyond canvas prints.

The apparel category demonstrated rapid adoption. Within three weeks of launching, apparel revenue contribution increased from approximately 0.60% to 2.10%, representing over a 3.5x increase in a non-core product category.

At the time of implementing this growth model, CanvasOnDemand.com averaged around 160 orders per day. After deploying the revamped marketing strategy and activating new campaign structures, daily order volume increased to 315 orders within five days. This result nearly doubled order volume and indicated strong scalability toward the next milestone of 350–500 daily orders.

AdSkate Creative Analysis
Creative was a critical piece of the performance puzzle, and using AdSkate’s AI engine fundamentally changed how creative decisions were made. AdSkate analyzed thousands of asset variations across video and display formats, using object recognition and tagging to identify patterns behind top-performing content.

Key insights surfaced included:

• Which home environments (kitchen, office, bedroom, living room) generated stronger emotional response and conversions
• Which emotional expressions and tone used by creators resonated best (joy, nostalgia, warmth, reflection)
• Which spoken phrases and on-screen wording triggered more engagement and action
• What type of imagery customers most wanted to print, categorized by audience type.

These creative insights informed new ad scripts, visual setups, themes, emotional delivery styles, and messaging angles. Instead of generic ads, CanvasOnDemand.com produced tailored creative content for each major audience persona, resulting in dramatically increased relevance, engagement, and conversion rate.

New Product Scaling
To diversify revenue streams and reduce dependency on one core product, new product growth expansions were introduced. Lower-volume categories such as puzzles, tote bags, and custom apparel were identified as high-opportunity segments.

Search and social demand for these items were rising, but competitors were not aggressively targeting them. This created a strategic advantage. Dedicated campaigns were launched, aligning products with seasonal opportunities, gifting trends, and emotional use cases. This expansion brought in new customer cohorts who may not have purchased canvas prints but were attracted to personalized lifestyle products.

Product Image Analysis
To better understand customer motivations, our team spent over 40 hours manually reviewing and analyzing customer-uploaded images. These images were categorized across emotional and thematic segments such as: family portraits, newborn photography, wedding photos, engagement shoots, anniversary gifts, travel memories, pet portraits, memorial photos, graduation pictures, and seasonal holiday prints.

This analysis revealed core emotional triggers behind purchase decisions and informed new creative angles, landing page messaging, seasonal offers, and product bundles. It helped align the brand with customer intention at a deep emotional level, increasing both AOV and repeat purchase rates.

Optimizing Product Feed
A complete overhaul of the product feed was executed to improve performance, visibility, and conversion potential across Google Shopping. Low-performing SKUs were removed, product names were restructured for clarity and keyword relevance, and product descriptions were rewritten to align with customer search behavior and seasonal demand.

This improved product feed quality scores, increased impression share, and strengthened Shopping performance, allowing the platform to efficiently convert high-intent customers at a lower CPA.

Multi-Regression Analysis
One of the most impactful strategic moves was performing a multiple regression analysis to understand if Performance Max campaigns were influencing conversions across other channels through a halo effect that ROAS metrics did not directly reveal.

Because PMax includes YouTube and Display placements, a hypothesis was tested to determine whether these upper-funnel impressions influenced Search conversions, website conversion rates, and overall MER. The analysis confirmed strong correlations: increased PMax investment resulted in higher Search ROAS, stronger on-site conversion rates, and improved MER.

R-Squared values above 0.80 and p-values below 0.05 confirmed statistical significance across the model, proving that PMax contributed to brand lift beyond direct attribution. This validated investing in a multi-channel approach instead of relying solely on last-click reporting, enabling the brand to scale with confidence.

Platforms and Tools Used

To execute the strategy effectively, a full stack of platforms, tools, and technology was utilized:

Advertising and Media

Data and Analytics

Creative and Conversion Optimization

Retention and Lifecycle Management

This integrated tech and execution stack ensured consistent feedback loops, strong optimization cycles, and reliable scaling infrastructure.

Results

Following the execution of the full growth strategy, CanvasOnDemand.com achieved transformative growth across acquisition, channel efficiency, product expansion, and revenue performance.

This comprehensive transformation positioned CanvasOnDemand.com as a dominant, fast-scaling, emotionally connected, and data-empowered brand with a strong path for continued expansion into future product lines and customer segments.