Overview
Westcoastgate.com is a long-established, family-owned specialist in luxury driveway gate installation, repair, and maintenance. Known for delivering meticulous craftsmanship and high-end automation solutions, the company has built a strong reputation among homeowners seeking security, durability, and architectural-quality design. Their services range from custom gate fabrication to full-scale automation systems, with project values typically falling between $20,000 and $300,000+. Their commitment to precision and detail has positioned them as a top-tier choice for premium properties across their region.
As the company continued to grow, Westcoastgate.com identified a major opportunity to expand beyond private residential clients. They aimed to build strategic partnerships with contractors, property managers, and construction groups to access larger and more consistent project pipelines. To achieve this, they needed a more robust, intelligent, and scalable PPC foundation that could support both immediate lead generation and long-term business development. WizMedia Studio managed the entire engagement from start to finish, transforming their digital acquisition engine into a high-performance lead generator.
Goal
The core focus of this partnership was to significantly increase the number of high-value leads generated through form submissions and inbound phone calls. Along with that, the objective was to enhance the conversion rate of their PPC campaigns so they could attract better-quality prospects at a more efficient cost. Reducing CPC while maintaining, or increasing, ROAS was a critical part of the strategy. The ultimate goal was to build a growth-ready digital system capable of supporting both their high-end residential clients and their future expansion into multi-property and contractor-driven markets.
Platforms Leveraged
- Bing
- GLSA
- HubSpot
Challenges
When Westcoastgate.com came to WizMedia Studio, they were facing several structural challenges within their PPC operations. Their account setup relied heavily on an over-detailed, granular keyword structure that distributed spend inefficiently and attracted low-intent traffic. This meant a large portion of their budget was being consumed without generating meaningful conversions. In a competitive luxury service market where every click is expensive, inefficiency had a significant impact on ROI.
Additionally, their existing campaigns were not optimized to reach high-income homeowners or industry partners who oversee property builds and maintenance. Their messaging and targeting were too broad, resulting in missed opportunities among contractors and property managers, a crucial audience for the company’s next growth phase. The combination of unfocused spend, limited segmentation, and a lack of conversion-focused optimization created a clear need for a complete, intelligent PPC rebuild.
Strategy
Keyword Restructuring
WizMedia Studio performed a full-scale overhaul of the keyword strategy, removing irrelevant and low-performing search terms that diluted campaign performance. We structured the account around tightly themed, high-intent keywords specific to luxury gate installation, repair, automation, and custom fabrication. This transformation created a far more refined and profitable traffic flow. Instead of spreading the budget thin across broad searches, we consolidated spend into categories proven to generate strong conversion value, improving both lead quality and cost efficiency.
Audience Optimization
Leveraging HubSpot’s deep insight into customer behavior, we developed refined audience segments targeting high-income homeowners, individuals researching premium gate solutions, and people exploring renovation or security upgrades. We used a combination of demographic targeting, behavioral insights, property size indicators, and custom intent signals to ensure ads reached users who were most likely to convert into high-value clients. This dramatically improved engagement rates and drove a measurable lift in qualified traffic.
Partnership Outreach
To help Westcoastgate.com tap into the contractor and property management market, we structured a dedicated ad strategy built specifically for professional audiences. This included new landing pages focused on collaboration, reliability, and large-scale project capability. We highlighted their craftsmanship, fast turnaround, and ability to integrate seamlessly with ongoing construction workflows. By positioning the company as a dependable partner rather than just a service provider, we created a growth pathway that supports long-term contracting relationships and repeat business.
HubSpot Integration
We implemented a sophisticated integration between HubSpot and Google Ads, enabling full-funnel conversion tracking and data-sharing. Using HubSpot lifecycle events, we created conversion actions that represented different stages of the sales pipeline — from initial inquiry to high-value lead status. Each event was assigned a value, allowing Google’s algorithm to optimize more intelligently toward leads with higher intent. This created a powerful, AI-enhanced ecosystem where ad spend continually shifted toward the most profitable audience segments.
Results
Increased Conversion Value
After eliminating non-converting keywords and refining search term targeting, Westcoastgate.com saw a major uplift in conversion value. These improvements produced a remarkable 323 additional high-value leads year over year, a significant performance breakthrough for a niche, high-ticket service provider.
Improved Impression/Impression share
By realigning ad creatives, targeting, and audience segments, active impressions grew by 461%. This expansion allowed Westcoastgate.com to dominate competitive search results, improve local market authority, and stay consistently visible to both homeowners and professional partners.
Cost Reduction
The optimized keyword strategy, improved quality scores, and refined audience segments helped reduce CPC without affecting, and in many cases, improving lead quality. This allowed Westcoastgate.com to efficiently use its budget while generating more meaningful and profitable traffic.
ROAS Growth
Despite the drop in CPC, every major conversion metric improved. The higher lead quality, enhanced segmentation, and more intelligent conversion tracking resulted in stronger ROAS. Campaigns became more profitable, predictable, and scalable, supporting both immediate residential demand and future expansion goals.
Conclusion.
In summary, WizMedia Studio delivered a high-impact PPC transformation for Westcoastgate.com, strengthening every area of their digital lead generation system. From keyword precision and audience depth to cost efficiency and revenue performance, the campaign produced measurable improvements that align perfectly with the company’s vision for long-term growth. The enhanced digital foundation now positions Westcoastgate.com to expand confidently into new markets, establish durable partnerships, and continue to lead the high-end driveway gate industry with excellence.
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