Overview
Spinshot Sports is a globally recognized name in tennis training innovation, offering advanced, portable tennis ball machines designed for professional and recreational players alike. Built for precision and performance, Spinshot’s machines empower athletes to train effectively anytime, anywhere, from local clubs to professional courts. After years of continuous product development, feature enhancement, and gaining a trusted reputation among tennis coaches and competitive players, the brand was ready to take the next big step, scaling its eCommerce sales and strengthening its presence across key global markets. The team partnered with WizMedia Studio to design a full-funnel digital marketing strategy that combined paid search, paid social, and performance-driven website optimization to create measurable business growth.
Advertising Platforms Used
- Google Ads
- YouTube Ads
- Facebook Ads
- Instagram Ads
These platforms were strategically selected to cover every stage of the customer journey — from awareness and engagement to conversion and retention. Each channel played a unique role in helping Spinshot reach its audience of tennis enthusiasts, coaches, and players in both the U.S. and U.K. markets.
Technology Used
- Webflow (Website & Landing Page Development)
- Stripe (integrated with Webflow for eCommerce)
- SEM Rush (Competitor & Keyword Analysis)
- Ask Wonder (Market Research Insights)
This technology stack ensured seamless integration between marketing, analytics, and user experience, allowing for data-backed decision-making and high conversion accuracy across campaigns.
Challenges
Introducing a premium training product into the online sports equipment market required careful planning and a deep understanding of the audience.
Some of the major challenges included:
- Identifying key motivators and buying behaviors of tennis players and coaches across different geographies.
- Developing a go-to-market strategy that catered separately to U.S. and U.K. audiences, both with unique consumer mindsets and competitive landscapes.
- Establishing brand trust online for a product priced higher than most competing alternatives.
- Managing unpredictable COVID-19 production slowdowns and shipping delays, which had a direct impact on stock levels and customer expectations
These hurdles demanded a mix of data-driven targeting, audience education, and conversion-optimized digital experiences.
Strategies
Facebook & Instagram
We built high-performing Facebook and Instagram Instant Experience campaigns centered on storytelling and product credibility. Using Spinshot’s powerful library of real product demos, professional coach endorsements, and user-generated videos, we crafted ad experiences that connected emotionally and functionally with the audience.
The focus was on two key areas:
Prospecting: Attracting new tennis players through educational, performance-driven ad creatives that demonstrated real use cases.
Retargeting: Engaging visitors who had previously interacted with ads or visited the website with strong social proof and urgency-driven creatives. By emphasizing the ease of use, precision, and portability of the product, these campaigns helped establish Spinshot as a trusted solution for serious tennis training, even during lockdowns when physical coaching was limited.
YouTube
We deployed YouTube awareness and remarketing campaigns that told the brand’s story visually. The goal was to showcase the real-world benefits of Spinshot’s technology, not just its technical specs. Video content was tailored to capture tennis enthusiasts’ attention within the first five seconds and build interest around the value of independent training and advanced shot simulation. The campaigns were followed up with performance-driven Google Search ads, allowing high-intent prospects to convert seamlessly after seeing YouTube videos. This approach created a unified brand experience, educating, building trust, and driving conversions in one integrated funnel.
Landing Page Redesign
A major component of the success came from the complete landing page redesign and checkout optimization executed on Webflow.
Our team developed a dedicated, conversion-focused landing page integrated with Stripe for secure and fast transactions.
The page design was guided by heatmap insights, scroll-depth tracking, and funnel analytics, ensuring every visitor journey was optimized toward checkout completion. All paid traffic from Facebook, Instagram, YouTube, and Google was funneled to this single page, which played a pivotal role in driving over $1M+ in revenue within the first 90 days of launch.
Key features of the redesigned landing page included:
- High-impact product visuals and motion demos.
- Clear value propositions supported by testimonials.
- Streamlined “Buy Now” and “Add to Cart” flow.
- Mobile-optimized design for global accessibility.
U.S. & U.K. Launch
We executed two parallel launch campaigns with identical campaign structures but regionally localized content.
- For the U.S. market, the messaging highlighted performance, innovation, and independence in training.
- For the U.K. market, copy and visuals focused on consistency, reliability, and professional endorsement, factors that resonated better with British tennis audiences.
Pricing, shipping information, and testimonials were localized to build trust and relevance, while the U.K. landing page was adapted from the U.S. version to ensure familiarity while matching regional purchasing behavior.
This dual-market strategy allowed Spinshot to scale quickly while maintaining strong conversion efficiency in both territories.
Results
- $6.87M revenue in first 12 months.
- 10,069 units sold in the first 12 months.
- 11.6X Return On Ad Spend.
- $60 Cost Per Acquisition.
Beyond the numbers, Spinshot achieved strong brand credibility, consistent ad profitability, and growing organic engagement, allowing paid campaigns to scale efficiently without diluting brand value.
Outcome
Within a year, Spinshot Sports evolved from a niche training equipment manufacturer into a global digital-first brand with a powerful, scalable eCommerce infrastructure. The collaboration with WizMedia Studio enabled them to create a repeatable model for international launches, maintain high customer satisfaction, and secure long-term growth through strategic marketing foundations. With the systems and insights established during this campaign, Spinshot now continues to expand into new regions while retaining its position as the world’s most trusted tennis training machine brand.
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