Olly Brand Identity
Client
Olly
Role
Brand Strategy
Visual Identity Design
Packaging Design
Creative Direction
Date
2020
Olly needed a strong, trustworthy brand presence to stand out in the crowded pet food industry. The challenge was to create a brand that communicated premium quality, care, and emotional connection—building trust with pet owners who value health and authenticity.
We developed a cohesive brand identity built on warmth, trust, and quality. From strategy to visuals, every element—color palette, typography, and imagery—was designed to evoke comfort, love, and nourishment. The brand story emphasized natural ingredients and genuine care, supported by clean, modern packaging and a friendly digital experience.
The rebrand positioned Olly as a premium choice in the pet food market. Within months, the brand saw significant growth in visibility, strong engagement from pet owners, and increased sales conversions driven by consistent branding across all touchpoints.
The “Olly” Pet Food brand was established with a comprehensive strategy creating a unique brand identity highlighting the love for pets. We designed visually appealing and informative packaging to emphasize our commitment to natural ingredients. A compelling brand narrative underscored “Olly’s” dedication to pet well-being. Market research helped identify target audiences and competitors, positioning “Olly” as a premium, healthy pet food choice. Our marketing strategy included engaging digital campaigns, social media partnerships, and educational content for brand awareness and customer loyalty.
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